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July
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Casino Watchdog To Conduct Global Study
UK -July 4, 2006 -July 04, 2006
Industry watchdog and standards authority eCOGRA (eCommerce and
Online Gaming Regulation and Assurance), has announced that it will
conduct one of the world's largest online gambling research projects.
The study will be aimed at understanding and presenting the player's
perspective of the industry...
The internet based study will target a sample of 20,000 with quantitative
questions. The study will be supplemented with results from a qualitative
focus groups in six major online gambling markets. Focus groups
of 200 players from the US, UK, Japan, Canada, Germany and Sweden
will be included in the focus groups in what is a first for the
industry in terms of giving players a platform to voice their concerns
and needs.
The study is to be conducted by research teams from the University
of Las Vegas and Nottingham Trent University in the UK. The results
are to be published in the 'eCOGRA Global Gambler Report' in January
2007. The report will aim to define fair gaming from a player perspective
and offer their perceptions of operator conduct, including customer
service standards.
The report will also provide an analysis of player demographics,
the impact of gambling on their well-being and will differentiate
between poker and casino players.
This announcement from eCOGRA comes in the light of recent legal
and regulatory issues in the United States and concerns in some
circles that not enough is being done to address problem gambling.
CEO of eCOGRA, Andrew Beveridge, comments "This is the first
attempt by the industry to engage customers and understand what
motivates them. The global reach of online gambling has until now
been a prohibitive factor in conducting a study of this nature.
It is however very important to understand players' concerns in
order to ensure that adequate protection standards can be defined
by organizations such as eCOGRA, which provide the only effective
monitoring and resolution protection procedures. The results should
provide input into regulatory decisions, operator conduct and even
software design. It is a clear sign of a maturing industry."
Source Code: http://www.online-gambling-insider.com |
