www.bet365.com is the internet and telephone betting division of the bet365 Group Limited, one of the UK's leading betting and gaming groups. The immensely popular and well known gambling group has held a UK license since 1974 and now has over 600 employees to take care of its wide spread business.

The renowned sportsbook has an unmatched casino and poker room on the internet. www.bet365.com is very customer friendly as its users have the same username, password and payment method to play at all of the available games.

The bet365 Group Limited has a state of the art, 24/7 customer contact centre and a thriving internet operation (based in Stoke-on-Trent), through which it provides service to over 500,000 customers in 120 different global locations. For the benefit of its global customers, the betting site is available in a wide range of languages with a comprehensive customer service to cater to the needs of each and every one.

The gaming site adheres to the highest industry standards for sports betting and it operates under a permit issued by the Betting, Gaming and Lotteries Act 1963. It makes the site an experienced bookmaker within the highly-regulated UK gaming environment. With addition to this, the bet365casino and bet365poker are both fully licensed and operated by bet365 International N.V., cementing its credibility as a reputable betting and gaming group.

Bet365 sportsbook's affiliation with IBAS (Independent Betting Arbitration Service) makes the site to agree to abide by its decision on any dispute that may not be resolved to its customer's satisfaction. With its world class service, the gaming site has earned the reputation of an efficient, secure and customer friendly betting site.